Felicia, won first place in the sustainability category in the Pro Carton 2025 competition. It is new, alternative packaging solution for the brand’s cosmetics products. Felicia aims to achieve the highest standards of sustainability. It reduces environmental impact and completely eliminates the use of plastics. The design uses less material compared to existing packaging on the market. Thanks to its non-standard design, the packaging uses a smaller template on a sheet of paper. This increases the number of units produced and shortens production time. Graphic elements focus on minimalism. The product’s simple, elegant form, reflecting purity, is paramount. Furthermore, the reduced number of graphics contributes to ink savings. The design is easy and straightforward to assemble, requiring no glue. All fasteners are replaced with tuck-flap closures.